In 2003, 77% of people reported that they have used coupons when shopping, saving an average of 11.5% on their grocery bills alone. In fact, manufacturers offered more than $250 billion in savings this past year, making coupons one of the easiest -- and most effective -- saving techniques available.
"People often think that coupons are only used by families struggling to pay their grocery bills," said Charles Brown, co-chair of the PMA Coupon Council. "Nothing could be further from the truth. Consumers across all demographics use coupons with equal frequency -- including individuals in the upper middle and highest income brackets. Coupons are just a really easy and effective way for anyone to save."
Brown added, "As an example, an individual who spends as little as 20 minutes per week clipping coupons can save 10-20% of their grocery bill each week -- which can add up to $800-$1000 each year. These real savings can then be put towards a vacation or a new piece of electronic equipment."
The Coupon Council underscores this widespread acceptance of coupons during National Coupon Month by releasing the following coupon usage data.
Age | %Using Coupons
18-24 | 68%
25-34 | 75%
35-44 | 78%
45-54 | 79%
55-64 | 80%
65- + | 78%
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Income | %Using Coupons
$00-$25,000 | 77%
$25-$50,000 | 79%
$50-$75,000 | 80%
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Lorraine Gallaher, co-chair of the PMA Coupon Council, added "These days, coupons are offered not only for packaged goods but for a variety of other products and services as well, including apparel, home electronics and even four-star dining establishments. With coupons so readily available, it is easier than ever for consumers to use them for all of their purchases, both daily expenses and luxury items."
