Would you buy a shampoo based on the amount of guar hydroxypro-
pyltrimonium chloride that it contained? Probably not. How about if it advertised that it was enriched with wonderful botanical extracts or proteins for healthier hair? That sounds much more tempting, right? It may sound great, but what ingredients truly help the condition of our hair? Here is what Consumer Reports had to say after doing a study on the benefits of the most common ingredients found in shampoos.
Proteins
Digesting proteins will certainly improve your health but washing your hair with them won't change a thing.
Vitamins and provitamins
Offer no advantage to hair care or hair problems.
Botanical extracts
Make a product smell good but do not offer any other beneficial qualities to hair care.
UV protectant
Very minimal results were noted on the tested products.
Fruit acids, a.k.a. alpha-hydroxy acids
Offers no benefit to hair care.
Antioxidants
Offers no benefit to hair care.
Designer water
Benefits derived from including designer water to hair products will be washed away with normal shower water.
Humectants
Manufacturers use humectants in shampoo mainly to increase advertising verbiage. The shampoo detergents remove the humectants that attract moisture to hair.
Ingredients that Work
Ammonium lauryl sulfate
Detergent type ingredient that cleans the hair.
Guar hydroxypropyltrimonium chloride
Promotes smoothness and volume to hair.
Dimethicone
Coats the hair adding to manageability and softness.

