SmartSource Goes Mobile

SmartSource is jumping on the mobile coupon bandwagon starting Sunday, October 25th. To kick off the new campaign, mobile users can text the word "coupons" to the number 87415 and receive 13 exclusive coupon offers.

To receive the coupons you will need to supply your email address and give them permission to send additional future mobile offers. The coupons will then be sent to your email address.

To print the coupons you will need to access SmartSource.com's printable program.

For the October 25th launch there will be coupons from Kotex, Huggies, Trident, Jimmy Dean, Kellogg and Tyson, totaling $17.50 in savings and ranging in value from 50 cents to $3.00. The coupons will remain available until November 8th.

"We believe that SmartSource Mobile's couponing solution will provide the needed reach, scalability and coupon security that the consumer packaged goods community has been asking for in a mobile solution," said Henri Lellouche, SVP, iGroup, News America Marketing. "Digital couponing is beyond the testing/acceptance phase with the CPG community, and it is now News America's goal to bring this channel to critical mass through multiple consumer contact points."

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