All Frequent Flyer Shopping Malls Are Not Created Equal
Among the results:
Continental’s ShopOnePass Mall, though it features significantly fewer vendors than most other online frequent flyer shopping malls, offers much greater mileage earning potential with most merchants – up to 20 times greater in some instances.
In cases where the United Mileage Plus Mall and US Airways Dividend Miles Mall feature the same merchants, United’s offer typically bests that of its partner airline – sometimes by two to one.
America West FlightFund members are likely to find a better deal shopping through the GoldPoints.com mall than through the America West FlightFund mall. For example, a $150 purchase from Bose, which would earn FlightFund Mall customers 75 miles, could earn as many as 1,031 FlightFund miles when made through GoldPoints.com.
“In looking over the research, even I was surprised by the differences in value that exist between the various online frequent flyer malls,” said Inside Flyer’s Publisher and Editor, Randy Petersen. “In fact, I’ve moved some of my shopping around as a result.”
The article, titled “Merchandise to Miles,” can be viewed in its entirety at insideflyer.com, the online site of Inside Flyer magazine. Visitors to the site will also find two very informative charts related to the story, one displaying the Web addresses of all the major online frequent flyer shopping malls and the number of stores at each, and the other listing mileage-earning comparisons for purchases at many of the top merchants.
InsideFlyer.com is a product of Frequent Flyer Services and is included in the WebFlyer Network of sites. Frequent Flyer Services conceives, develops and markets products and services with the frequent traveler in mind, including Inside Flyer magazine and The Official Frequent Flyer Guidebook, and is the largest publisher of frequent flyer information in the world.
Source: insideflyer.com


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