Manufactures and grocery store management spend a lot of time planning promotions that will look great to shoppers, but fall short in helping shoppers save. But helping shoppers save really is not their job. Their job is to make money and be profitable.
Being able to recognize the common practices used to entice shoppers to buy helps us when we are trying to keep the cost of our groceries down.
Product GroupingProducts grouping is when an area is set up with an assortment of different products that are often bought together. Generally there is a theme or holiday that ties all the products together.
For example, the island may be set up with products that are commonly used for Thanksgiving meals. Shoppers will see bread crumbs, stuffing mixes, green beans, mushroom soup, dried onions, common holiday seasonings and pie fixings.
Some shoppers believe that stores do this because it is more convenient for customers, but it is really being done to increase impulse buying. What won't be in the display are the products from the brands that offer the best prices. If shoppers want the best prices on stuffing mix they should be down the aisles and looking on the lower shelves.
Product PlacementIf you want to sell me something from a store shelf, would you put it on the middle shelf where I can see it, or on the bottom shelf? Of course the answer is on the middle shelf where it can be easily reached.
Stores will usually put their better priced products on the middle shelves and make shoppers reach or bend to the bottom shelves for the products that are on sale. Keep this in mind when you are looking for the good deals.
Don't Let the Package Fool YouMany shoppers spend their hard-earned money on air. This is due to manufacturers putting products in big packages to make it look like there is a lot inside when what is really filling the top is nothing but air.
Also, manufacturers often decrease the volume of products rather than up the prices, but the never change the packaging. Unless a shopper is paying attention they may not notice that they are spending the same money for less product.
The best way to know if you are getting the best price is by comparing the unit prices on the products that you buy. Don't let the size of the package fool you.
The Grocery Store FlyerWhen checking out your weekly grocery store flyers, do so with caution. Many of the so called sales could end up costing you too much money.
In the article, "Grocery Store Deals Advertised in Store Flyers," we take a hard look at the most common advertised sales that we see in the weekly store flyers and show you how they really aren't such great deals.
The Price of ConvenienceWhen trying to spend less on the things that you buy it is important to buy them at the right stores. A popular trend in grocery stores is to stock areas with non-food items like school supplies, small appliances, football apparel and accessories.
This can be very convenient to shoppers, but they won't get out cheap. These products generally have the highest markup than any of the other products in the store.