"Until now, consumer brands have been struggling with the best way to offer coupons over the Internet and, in particular, how to allow consumers to find coupons online," says Les Howe, CEO of Consumer Networks. "Boodle is an online coupon solution that gives CPGs a secure way to deliver coupons to millions of online consumers via newspaper Web sites, an already familiar destination Web site."
Boodle - like cars.com or careerbuilder.com - resides on newspaper Web sites. Howe says this gives Boodle an advantage over coupon "destination" sites that have to drive traffic to their Web sites. Newspaper Web sites already experience heavy consumer traffic and boast user demographics that are attractive to advertisers, in particular, CPGs.
According to the Newspaper Association of America, online newspaper users are more affluent and educated than typical Internet users and they are more likely to shop for and buy products online. In addition, 87 percent of online newspaper readers visit their local newspaper three to four times a week or more; 38 percent visit several times a day.
Newspapers that feature an online coupon section through the Boodle program include newspapers from Gannett Co., Tribune Co., The Copley Press, Freedom Communications, Knight Ridder as well as many others. "Through our extensive network, we have the potential to reach more than 50 million unique monthly visitors," says Howe.
The coupon section, located on member Web sites, is branded to the individual newspaper and includes both regional and national coupon content. However, consumers may also log on to Boodle.com to locate the closest newspaper in their area that offers online coupons. Consumers follow a simple registration process and then use print-at-home software to download and print coupons. The proprietary technology is licensed through Coupons, Inc., the industry leader in secure, trackable coupon delivery.
Source - Sarah Peterson Communications
