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Bargain Hunters Burn the Midnight Oil

By Donna L Montaldo, About.com

One-Product-Per-Day Sales Strategy Hailed as Genius: There is an online store that offers a unique format for selling close-out merchandise over the Internet. It states on the web site that it is run by a consumer electronics distributor and offers a one-product-per-day sales strategy. The items are heavily discounted and many fall under the category of electronic gadgets. This marketing strategy has been hailed as being genius by technology publications.
How it Works:

One item is placed online for purchase daily and remains until it is sold out or until 11:59 p.m. central time at which time it is replaced. The product placed on Friday stays all weekend unless it sells out. When an item sells out a new product is not displayed until the release time of 11:59 p.m., Monday through Thursday and Sunday. If you decide that you want Mondays product on Tuesday, you are out of luck. The merchandise is only available on the day it is posted online.

The site owners offer what could be described as a retailer's fantasy in customer service. Basically there is none! There is no one to speak to about the products and complaints are posted on a forum with no promise that they will be answered. Its Frequently Asked Questions states: "If you buy something you don't end up liking or you have what marketing people call 'buyer's remorse,' sell it on eBay. It's likely you'll make money doing this and save everyone a hassle." E-mail correspondence for specific type issues is permitted only.

The owners state that all items are in stock and ready to be shipped. For product information and returns they suggest you go search Google or go to the manufacturer of the product. Woot.com will return merchandise for refunds only, unless by chance they still have the item in stock. They are very clear that they do not offer much in the way of customer service.

Woot.com first showed up online around May or June of 2004, as a hobby to its founder Matt Rutledge. Now a full-fledged business, Woot.com made an estimated $8 million or more in sales its first six months online. What was born as a hobby to Rutledge has now become a hobby to thousands of Woot.com regular visitors who stay up until midnight waiting to see what product will be posted next.

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