"This study goes a long way towards addressing concerns about implementing copyright restrictions while minimizing consumer backlash and maximizing revenues," said Peter Sargent, Senior Analyst at Jupiter Research. "Through this study, Jupiter Research has identified price points for both digital movie and music offerings, which maximize consumer adoption, given very specific limits in media consumption and portability," continued Sargent.

To produce this report, Jupiter Research united leading content owners and technology providers who have historically been unable to reach a common perspective with regard to Digital Rights Management (DRM) initiatives. DRM is a sub-component of DRO, representing the content owner's willingness to sell or freely distribute content for personal use and the technology used to meet these requirements. "This report brings both sides together for the first time to see exactly how the relationship between content owners, technology providers and consumers is impacted by Digital Rights Management," said Sargent.

For more information on purchasing the report from this Jupiter Research Market Access study, or on learning more about Jupiter Research's custom research capabilities, please contact Keith Pepper at (212) 389-2004 or kpepper@jupitermedia.com.