1. Money
Awesome! You are sooooo right!

Most grocery stores will fluctuate marking up the product price anywhere from 5% to 20% although giving the illusion that most items are falling in that 5% range. Advertised products (generally the 5% items) will be pushed toward the front of the shelves and you will often see a massive wall of price stickers advertising the great deal you are getting on all the similar products in the same group. By the time you finish looking at all of them and doing a slew of arithmetic in your head, you're so confused you just reach for the least cluttered of the bunch and roll on down the aisle. The one tip I can offer here is, never, never, never shop without your glasses!

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