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Donna L. Montaldo

Best Buy to Price Match Online Stores

By February 19, 2013

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Best Buy announced that it will be reintroducing its holiday price-matching program year-round. Starting March 3, Best Buy will price match all local retail competitors and 19 major online competitors in all product categories and on nearly all in-stock products, whenever asked by a customer.

Best Buy said this move signals "the end of showrooming," which is when shoppers go to brick-and-mortar stores to see and try out a product they are interested in buying, but then leave the store to make the purchase with an online store offering a lower price.

Target began offering a similar program in January 2013, announcing it will price match top online retailers year-round, including Amazon.com, Walmart.com, BestBuy.com and Toysrus.com and Babiesrus.com. Target stores will also price match items found on Target.com.

Read how the new "Best Buy Low Price Guarantee" works.

See also: Target's Price Matching Policy Photo Credit: Best Buy

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