How Companies Make Mistakes With Coupons

We've all seen the coupons that read something like, "20% Off Your Purchase!" and we jump in our cars and head off to take advantage of the savings. We shop every aisle, head to the cashier, only to be told that almost everything we selected is listed in small print as an "exception" or "exclusion" and we do not get the 20 percent off.

Generally when a coupon is turned down under those circumstances we feel cheated, maybe a bit conned and we tend to lose trust in the store. So why do retailers do it if it gets shoppers confused and angry? Read More...