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Donna L. Montaldo

Calling All Inventive Moms!

By June 8, 2010

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Kimberly-Clark's Huggies brand is running the Huggies MomInspired Grant Program, providing inventive moms up to $250,000 total to turn their great ideas into real products.

In order to be considered for a grant, moms must submit an application online by June 9, 2010, outlining a unique baby or child care product idea that addresses an unmet parenting need. The winners will be awarded with up to $15,000 per grant to help fund their product ideas.

Maria Bailey, mother of four, founder of BlueSuitMom.com and author of The Ultimate Mom Book, provided her insights to the Huggies brand in the development of the MomInspired grant program, including what would be the most meaningful type of resource support for mom inventors.

"Moms are some of the most inventive types of people and are naturally the perfect entrepreneur - they are creative problem-solvers that are constantly working to juggle busy, multi-tasking lives," said Bailey. "I interact with thousands of moms, and have seen them come up with great business ideas on a daily basis, but access to tangible educational and financial resources that can help these women shape their ideas have been barriers to success. Programs like Huggies MomInspired are a perfect solution."

Interested moms can visit HuggiesMomInspired.com to apply for a grant through June 9, 2010, and should meet the following requirements:

  • Women who are 21 years of age or older
  • Currently reside in the United States
  • Submit original, innovative and viable business and product ideas for pre-natal care up to 6 years of age, designed to help make life easier for parents so they can better enjoy everyday moments with their little ones. Ideas do not have to be diaper or hygiene-related.
Winning grants will be awarded by late summer 2010. I can't wait to see the winning products!
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