I am assuming that the Bobbie Brooks line will be much the same as the Bobbie Brooks line that Wal-Mart once carried. It was quite popular because it was comfortable and stylish and priced reasonably, but for some reason Wal-Mart dropped the line. If it is the same Bobbie Brooks, kudos to Dollar General for getting into the business.
A fun twist to the launch of the new Bobbie Brooks line is that Dollar General has decided to find employees to model the line in its national ads. Giving its employees the opportunity to step into the spotlight and become a model, Dollar General will select 10 employees to represent the brand in its advertising and other promotions. Dollar General will reveal winners of its Bobbie Brooks model search in late spring.