The Truth About Price Customization

Did you know it is not illegal for retailers to charge different prices on identical products to different people? Retailers refer to this practice as "price customization" and it has been going on in brick and mortar stores for years. Now some online stores are making news after being exposed for participating in this business tactic and consumers are not happy about it. This article takes a look at the practice of price customization and what consumers can do about it. Read more...