Hardee’s Chicken Biscuit Challenge - Offers Money-Back Guarantee

The folks at Hardee’s are pretty cocky about their Chicken Fillet Biscuit. Confidant enough to announce that they will give every customer who doesn’t agree that their Chicken Fillet Biscuit is the best a full refund of the purchase price. The "Chicken Biscuit Challenge" runs until June 30 and was announced in full-page newspaper ads throughout Hardee’s markets.

”Hardee’s was the first fast-food chain in America to offer Made From Scratch buttermilk biscuits way back in 1972 and we have been selling a Chicken Fillet Biscuit in all of our restaurants in the South for almost as long,” said Brad Haley, EVP of Marketing for Hardee’s. "So, when some ‘Johnny-Come-McLately’ tries to tout the goodness of their much smaller chicken biscuit, we thought it was appropriate to let the consumer decide who makes the best one,” Haley added.

Haley also said that the company was confident that they will not be asked to payout on many money-back guarantees.

The Chicken Fillet Biscuit features a 4 oz. seasoned and buttermilk-battered chicken breast fillet served on a fresh, Made From Scratch buttermilk biscuit. It is sold at participating restaurants for $2.99 alone or $4.59 for a small combo with crispy hash rounds and a beverage. Prices may vary.

If you plan to check out the challenge, you may want to print this month's coupons from Hardee's.