Retailers Clean Up On Holiday Gift Cards
Monday December 10, 2007
Shoppers are buying gift cards as a fast solution to gift-giving, but is this a wise gift? At first glance it seems like a win-win idea. There is no big shipping charge, no guessing at what the person wants, no wrong sizes to worry about and the recipient can use the card during the after-Christmas sales. But how many gift cards get redeemed and how much profit do retailers really make off the estimated $26.3 billion which will be spent on gift cards this year? Too much is the answer.Read more...
Comments
I guess gift cards can be great when you can’t think of a gift for someone or in my case if they live overseas. Though seeing the store policy and how to redeem them appropriately or what happens when they get lost is important.