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I've always had a funny reaction to concentrated cleaning products. First off, I never believe that the manufacturer's suggested measured amounts is enough. Take for example, laundry detergents. If I normally use a full cup of regular detergent, I can't accept that 1/4 a cup of concentrated detergent will do the same job. Ultimately, if I do buy concentrated cleaning formulas, I end up measuring them the same as I would the non-concentrated counterparts. Just call me concentrated-formula-challenged.

It's time for me to change my thinking, however, because the trend to do away with non-concentrated liquid detergents is in the near future, with the promise that the smaller bottles will result in a better value for consumers.

In May 2007, Proctor and Gamble (P&G) announced plans to fully convert its liquid laundry detergent to a new 2X-concentrated formulation. The company claims the new concentrated detergents will provide consumers with the same number of loads in a detergent bottle that is half the size, resulting in a more convenient product that is easier to carry, pour and store. The 2X brand conversion will include Tide, Gain, Cheer, Era and Dreft.

What Does This Mean To Consumers?

Keep an eye out for big price reductions on the non-concentrated formulas. Grocery stores are going to want a clean presentation with all the marketing hoopla to support the change. It will be essential to get rid of the older non-concentrated products to maximize the new product promotions.

Start looking for coupons for the new 2X detergents. It isn't uncommon for companies to use coupons to encourage customers to buy new products. Check the P&G Web site for more promotions and savings.

Lastly, for those like myself who are concentrated-formula-challenged, make it a point to read the labels and learn how to properly measure. Just forget the "old ways" and follow the instructions in order to take advantage of the value in purchasing concentrated products. If we don't measure properly we will use more per wash than we need and not get our money's worth out of the bottle.

The new 2X-concentrated products will be appearing in southern stores in September and should be fully converted across the country by May 2008.

Photo Credit: Procter and Gamble

Comments
July 31, 2007 at 9:45 pm
(1) Connie says:

I have been REDUCING the amount of laundry soap that I use.I have cut that amount in 1/2 of what is recommended on the bottle. And I feel that my clothes are just as clean. 1-If you wash a load of your clothes once without any detergent and keep an eye on the load, you will be SURPRISED at the amount of suds that is in your load. 2- I figure that they want us to use x amount, to sell more.

August 1, 2007 at 10:38 am
(2) Patti says:

I love the smaller bottles and even tho
I don’t yet have the washer made for them, I buy them because it’s easier on my back. If you have soft water, you don’t need to use as much detergent. I always get them on sale with a coupon too so I get a good buy.

August 8, 2007 at 11:01 am
(3) erindreg says:

I love the small bottles! They take up less space and are easier to lift and pour. I also only use about half of the recommended amount because I think too much soap is harder to rinse out, making clothes stiff.

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