It's time for me to change my thinking, however, because the trend to do away with non-concentrated liquid detergents is in the near future, with the promise that the smaller bottles will result in a better value for consumers.
In May 2007, Proctor and Gamble (P&G) announced plans to fully convert its liquid laundry detergent to a new 2X-concentrated formulation. The company claims the new concentrated detergents will provide consumers with the same number of loads in a detergent bottle that is half the size, resulting in a more convenient product that is easier to carry, pour and store. The 2X brand conversion will include Tide, Gain, Cheer, Era and Dreft.
What Does This Mean To Consumers?Keep an eye out for big price reductions on the non-concentrated formulas. Grocery stores are going to want a clean presentation with all the marketing hoopla to support the change. It will be essential to get rid of the older non-concentrated products to maximize the new product promotions.
Start looking for coupons for the new 2X detergents. It isn't uncommon for companies to use coupons to encourage customers to buy new products. Check the P&G Web site for more promotions and savings.
Lastly, for those like myself who are concentrated-formula-challenged, make it a point to read the labels and learn how to properly measure. Just forget the "old ways" and follow the instructions in order to take advantage of the value in purchasing concentrated products. If we don't measure properly we will use more per wash than we need and not get our money's worth out of the bottle.
The new 2X-concentrated products will be appearing in southern stores in September and should be fully converted across the country by May 2008.
Photo Credit: Procter and Gamble