Overstock.com, a popular online "closeout" retailer offering discount, brand-name merchandise for sale, is launching a new division selling Enterprise cars.
Brian Popelka, Overstock.com's vice president of Cars, promises "no-haggle prices and values that are always below Kelley Blue Book, with the new car program."
Overstock.com's Cars Program reached an agreement with Enterprise Car Sales, a division of Enterprise Rent-A-Car, to include a selection of the national rental company's fleet inventory on the Overstock.com Web site.
Enterprise Car Sales has 175 locations throughout the United States, and a sales inventory that typically includes vehicles with 25,000 to 29,000 miles.
The Cars Program is the newest addition to Overstock.com's Web site, and works with auto dealers from across the country to list new and used vehicles.
"Overstock.com's Cars Program allows car buyers to search nationwide for quality vehicles and connect quickly with the dealers offering them," says Overstock.com CEO Patrick Byrne.
Brian Popelka, Overstock.com's vice president of Cars, added, "Our program also features dealer-controlled automatic pricing, allowing dealers to adjust pricing automatically as a function of the aging of the inventory. This saves dealers time and money."
"We're especially excited about partnering with Enterprise," Popelka stated. "Enterprise Car Sales offers a wide selection of makes and models at a great value, with no-haggle prices and values that are always below Kelley Blue Book(R). In addition, Enterprise's low-pressure sales approach puts the customer's needs first. For example, if a customer changes his or her mind, Enterprise represents it will buy back the car -- no questions asked."
Popelka emphasized that the Overstock.com is not a dealer, and does not own the inventory. Instead, it provides a highly visible Web site for dealers to utilize in selling their products. Dealers pay Overstock.com a fee for the services.