Pay By Touch, San Francisco, a provider of biometric authentication, personalized marketing and payment solutions, has developed and made available its paperless coupon service - SmartShop. The service, powered by Pay By Touch, gives shoppers customized offers on the products they buy most when they enter the store – before they shop.
Here is how it works -
1. When shoppers enter the store, they simply scan their finger at the SmartShop kiosk to get personalized offers based on their purchase history.
2. Shoppers receive an 8 1/2 x 11 print out with 12 to 16 customized offers for the products they buy most, and then head into the aisles to shop.
3. Shoppers scan their finger again at check-out to automatically redeem their offers. They do not need to bring the print out - no paper coupons are required.
"Together, our biometric and personalized marketing technologies will fundamentally change the way the world shops," said John Rogers, Founder, Chairman and CEO, Pay By Touch. "SmartShop offers unparalleled targeting based on shoppers' known preferences and established buying habits in that particular store. There is simply no better way for merchants and manufacturers to reach their targets."
Green Hills Market of Syracuse, New York, was the first to test the SmartShop service.
"The SmartShop service has been extremely popular, and shopper participation is already impacting 50 percent of store revenue," said Gary Hawkins, CEO, Hawkins Strategic and Proprietor of Green Hills Market. "We have seen offer redemption rates exceeding 20 percent. Of the customers enrolled in SmartShop, who also shopped last year during the same period, their shopping visits have increased by 10% per week."
"Most importantly," Hawkins added, "SmartShop is driving a significant increase in revenue in a time of new market competition from big box stores. It has given us the tools to compete more effectively and not only retain customer loyalty, but attract new customers."
Harried Grocery Shoppers Save Time and Money with Touch ‘n Save®
MINNEAPOLIS, April 15, 2007 – Edina Minnesota-based Customer-Facing Media (CFM) has introduced a new in-store network that stimulates meal-planning ideas, provides recipes, creates shopping lists, dispenses coupons, and delivers useful and engaging content that improves the overall grocery shopping experience.
The Touch ‘n Save Kiosks are sleek and modern looking, standing nearly seven feet tall. The kiosks feature crisp, full-color displays with full motion graphics and video capabilities. An integrated high-speed thermal printer allows shoppers to print recipes, shopping lists, and coupons.
Each kiosk is tailored to the grocery department where it is located with content for the meat, produce, and deli/bakery departments. For example, the produce kiosk has information on everything from exotic fruits to the proper way to peel a mango.
For busy shoppers, Touch ‘n Save is like having a personal shopping assistant – someone who can explain the different cuts of meat, help plan a menu, provide recipes, and print out a complete shopping list for all of the items they need to make a complete meal. Touch ‘n Save also provides consumers with money-saving coupons, providing consumers with both convenience and cost savings.
“With Touch ‘n Save there are no coupons to clip and keep organized and no need to search recipes and compile shopping lists at home,” says CFM President John Lonsbury. “Today’s consumer is geared to experiences that are immediate and on-demand and our network delivers both in a fun and easy-to-use environment.”
CFM will begin its rollout to a network of 543 retail grocery stores this summer in the Upper Midwest, Northern Plains, Indiana, Ohio, Pennsylvania, Missouri, Virginia, and the Washington D.C. area. The company expects to have kiosks in more than 2,000 stores by the end of 2008.
About Customer-Facing Media
Founded in 2002, Customer-Facing Media is a nationwide, interactive, in-store media network. The company’s initial offering is the Touch ‘n Save® interactive network, a leading-edge system that delivers consumer information in store at the point of purchase.