Kentucky Fried Chicken (KTC) Delivers a Secret Message
Monday February 27, 2006
Colonel Sanders' is teasing viewers with a new TV ad designed to tempt viewers to play the ad back on a slow speed on a VCR or digital video recorder to uncover a hidden message.
The ad was designed to get those who have the technology to speed through commercials to stop and view the KTC advertisement. Anyone who can solve the secret message will win a coupon for one of KFC's newest dishes, the Buffalo Snacker chicken sandwich.
The ad was designed to get those who have the technology to speed through commercials to stop and view the KTC advertisement. Anyone who can solve the secret message will win a coupon for one of KFC's newest dishes, the Buffalo Snacker chicken sandwich.
"This is taking the exact opposition approach — rewarding viewers for taking the time to engage and be interactive with television," said Tom O'Keefe, of Foote Cone & Belding, the advertising agency that came up with the KFC advertisement.
Viewers will see the ads on several networks including NBC's telecasts of the Winter Olympics.
Re:new Mokena IL KFC…..we go through drive up,they never give napkins & silverware,I asked,they said we have to ask for them.Last time the whole restaurant was out of silverware!!!Today they gave me 4 hard rolls with my 10 pc meal.Friends won’t go there anymore&ask why I did!I made 3 information calls for their phone #, they do not answer their phone,I have tried calling for 2 hours.We were so glad to get KFC close to us,now it doesn’t do us any good,because for bad service. Terry Ber 708-288-9672