Distractions Affect Consumer Choice When Sampling Food

You're sitting in the doctor's office. It's time for a tetanus shot…again. You see the needle coming closer and closer, you avert your eyes, think happy thoughts of sun-drenched sandy beaches and peaceful sunsets. It's going to hurt, but the best thing to do is distract yourself, right? Wrong. Pain research now shows that distraction can actually heighten your pain. So what's this have to do with sampling food in the supermarket aisle you ask? Read More